Google (NSDQ:
GOOG) on Friday said it
would for the first time
display links to video ads
with search results.
Starting next week,
advertisers will be given
the option of running video
links under the traditional
text advertising that runs
alongside search results.
The new links would be a box
with a plus sign next to the
words "watch video." When
the box is clicked, a window
would drop down with the
video playing inside.
A Google spokesman said
the new offering is a test
and would only be used with
a "small percentage" of
searches. "The vast majority
of users probably won't see
this," he said.
While adding video ads
doesn't pose any technical
challenges, Google wants to
monitor its impact on users
of the site before
committing to broader
deployment. "We want to
understand how users
interact with these types of
ads," the spokesman said.
Advertisers would bid for
video links the same way
they bid for keywords for
text links, the spokesman
said. Google, however, would
only charge advertisers for
one click, even if a visitor
clicks
on the video and text links.
The new ads will mark the
first time the company has
offered video on Google
sites. The search engine has
only offered video as an
option to advertisers on the
sites of Google partners.
Online
video holds huge potential
as an advertising vehicle.
Ads today are normally run
before a video shows on
entertainment sites and Web
portals. However, a number
of companies are
experimenting with
delivering ads in the middle
or at end of content,
clickable videos, and other
alternatives.
One such company is Maven
Networks, which Yahoo (NSDQ:
YHOO) said this week
that
it has acquired for $160
million. Maven's
technology delivers content
and ads to more than 30
media companies, including
Fox News, Gannett, The
Financial Times, Hearst,
E.W. Scripps, and CBS
Sports. Maven doesn't sell
ads but is heavily involved
in testing new ad formats.
Online video ad spending
will double from just under
$800 million in 2007 to $1.6
billion this year, and will
hit $4.3 billion in 2011,
according to researcher
eMarketer. The total online
advertising market will hit
$50 billion by 2011,
according to Yankee Group.
In December, nearly 141
million U.S. Internet users
watched more than 10 billion
videos, according to
ComScore. Video lovers
watched an average of 3.4
hours of video during the
month, representing a 34%
gain since the beginning of
2007. The average online
video lasted 2.8 minutes,
and the average viewer
watched 72 videos.
YouTube launches Korean site
Washington
Post - United States
Korea has a high level of broadband Internet
penetration and streaming video has been
popular for several years. It was one of the first
countries in the ...
See all stories on this topic
Internet video catches people with their
pants down
Western
Star - Corner Brook,Newfoundland and
Labrador,Canada
The Turks have made three attempts to have the
video-sharing website blocked from
Internet users operating inside the country.
The government is angry about ...
Internet Video...
By rss@LiveVideo.com
(j.e.r.e.m.y)
Thoughts on the writer's strike and the future of
internet video... Author: jeremy Keywords:
bowiechick zwoonizzle jeremy LiveVideo writer's
strike ron moore ign.com Added: Sun, 18 Nov 2007
05:48:09 GMT.
livevideo :: Newest Videos - http://www.livevideo.com
NTV Live Panel: The Network Makeover
By Craig
Rubens
"We're at the tip of the iceberg with internet
video." "Both handle scale with great
flexibility at the lowest cost." If you consider
that the average household in the US watches 8 hour
of television a day and look at how much of that
...
NewTeeVee - http://newteevee.com
AT&T gets state's OK for U-verse
Bizjournals.com - Charlotte,NC,USA
Ohio, under a new video-service law, cleared
the way for AT&T Inc. to enter eight Central Ohio
communities where it will provide its packaged
digital video...
See all stories on this topic
Writers get it right!
By Jonathan
Burg
Forgetting the amazing irony here (protesting
contracts over internet video via an
internet video), this is one smart video.
It's human, impactful, tells a story and is sharply
to the point. THIS is how you drive a message via
YouTube. ...
Jon Burg's Future Visions - http://jburg.typepad.com/future/
The Secret of
Internet Video Success
By Chris
I think this is the "Cute Overload" factor at play.
So, expect to see more of them every day -
hopefully, with some kind of offbeat tech angle to
keep them firmly rooted in geekery. The secret to a
successful Internet video venture is...
...
Chris Pirillo - http://chris.pirillo.com
Verizon can really hear FiOS now
Hollywood
Reporter - United States
The telecom giant has said it will spend about $23
billion to build the fiber infrastructure for the
FiOS video and broadband services. Video,
Internet...
See all stories on this topic
Video revolution on the
internet
Economic Times
- Gurgaon,Haryana,India
Watching video online in small, fuzzy boxes
is on its way out. Some highly anticipated websites
are being modelled on making the experience of
watching ...
See all stories on this topic
More from NewsXchange 2007
By richard@sambrook.org.uk
The mushrooming of open-source internet video
provides a bottomless well of programme material,
particularly in the political sphere, but it poses
key challenges for mainstream media, the News
Xchange 2007 conference in Berlin has heard ...
SacredFacts - http://sambrook.typepad.com/sacredfacts/
IP Business News - October 15, 2007
Not only did consumption of
Internet video explode last year, ... By
2011, Internetvideo will generate
$4.74 billion in revenue, Yankee Group researchers
...
Internet Video Articles and Columns
Looking for information about a
certain type of hardware or software on InternetVideo Magazine? Quickly search through eight
years of articles! ...
Internet Video News
News for those who make and watch
Internet Video - New products, new services,
Internet video, internet film, new
camcorders, new video editing software, ..
Why Blu-ray/HD DVD are redundant
Techlogg.com -
Sydney,NSW,Australia
With free-to-air TV broadcast companies beginning to
offer episodes of TV shows over the Internet,
online HD video will simply continue to
expand through ...
See all stories on this topic
Four held for soap star sex
video
Independent
Online - Cape Town,South Africa
Hanoi - Police have arrested four students accused
of posting a 16-minute video clip on the
Internet of a teenage TV soap star in Vietnam
having sex with ...
See all stories on this topic
Regulating
Internet Video? Really?
By Jennifer
Brown
A recent poll conducted by a Washington DC public
relations firm, 63 Communications noted that more
than half of US residents would like to see
Internet video regulated by the government.
Furthermore, 29% of those surveyed indicated ...
ROO - http://rooblog.typepad.com/my_weblog/
